RCI Code of Ethics

• If it seems wrong – don’t do it (it’s that simple).
• Don’t ever do something that you can’t explain in good conscience – while looking the other person in the eye.
• Never use rationalization to justify something that in your heart, you know is wrong.
• If you want to lose a client or friend, take them for granted – the rest will take care of itself.
• Protect your hard-earned good reputation and the confidence of others at all costs – because a single misdeed can compromise it.
• Overcome your competition not by criticizing them – but by out-performing them.
• Clients expect results – passing the buck will never resolve the issue and will often leave them wondering why they chose to do business with you.
• Never promise something you aren’t certain that you can deliver.
• It you don’t know the answer, admit it and find the answer as soon as possible.
• If you can’t meet an expectation, provide a timely, honest explanation and diligently seek the next best outcome.
• If you make a mistake, acknowledge it, apologize for it and fix it - explanations may be understandable, but excuses are not acceptable.
• Bad news only gets worse with delay. 
• If you’re going to present a problem, be prepared to provide the solution.
• Treat a client’s interest as if it were your own.
• Protect the client’s confidential information by treating it as though it were you own.
• Chose those that you associate with carefully – you will often be judged by them.